ASOS brings a diverse range of offerings to AJIO, including collections from ASOS Design, ASOS Edition, ASOS Luxe, and Miss Selfridge, with plans to expand its collection to 20,000 options within a year.
Vineeth Nair, CEO of AJIO, emphasised the significance of this partnership: “Indians are more attuned to global fashion trends than ever before. With the rising demand for international brands, ASOS is well-positioned to cater to young Indian shoppers looking for the latest in global fashion. This launch further enhances AJIO’s portfolio of exclusive international brands, solidifying our position as India’s leading fashion destination.”
José Antonio Ramos, CEO of ASOS, echoed this sentiment, highlighting AJIO’s deep understanding of the Indian market: “AJIO’s strong presence and insight into Indian consumer preferences make them the ideal partner for ASOS. We are thrilled to bring our trend-led brands to India and look forward to seeing how AJIO’s customers embrace our iconic fashion.”
Also Read: Government flags competition concerns amid quick commerce surge: Sources