Given that it’s based on a classic symbol of France, its creators must have thought the end result could only be fashionable.
Some, however, may say Lidl‘s latest wardrobe offering is nothing short of crummy.
The purse takes the form of a roll-top bakery bag – and comes with a croissant-shaped wallet inside.
Created by New York-based designer Nik Bentel, the item costs £50 and is described as a ‘limited edition luxury leather bag’.
It will go on sale from Thursday, with all proceeds donated to children’s charity the NSPCC.
The Lidl bag will go on sale from Thursday, with all proceeds donated to children’s charity the NSPCC
The purse takes the form of a roll-top bakery bag – and comes with a croissant-shaped wallet inside
Mr Bentel, who believes ‘design should take the mundane and make it memorable’, is known for his collection of ‘Pasta Bags’
Mr Bentel, who believes ‘design should take the mundane and make it memorable’, is known for his collection of ‘Pasta Bags’ – which imitate boxes of spaghetti, penne and farfalle.
This is not the first time the supermarket has crossed into the world of fashion. Lidl launched its first collection of clothes in 2021, including T-shirts emblazoned with the company’s blue and yellow logo.
Joanna Gomer, marketing director at Lidl, said she hoped Mr Bentel’s creation would ‘take the world of luxury fashion by storm’.