Time Products UK is to launch new fashion and dress watches, as part of a focus on its best-selling styles for its leading Sekonda watch brand in GTR, ahead of the travel retail TFWA World Exhibition showcase in Cannes, 30 September to 3 October.
Men’s gift set
2025 will see a focus on newness for Sekonda’s travel retail customers from expanded ladies, men’s, smart and gift set collections as well the brand’s established key products and travel best-sellers, as Sekonda goes from strength to strength across its airport, airline, ferry and cruise businesses.
New designs are added to these key Sekonda collections:
Sekonda Smart features key collections such as Active and Flex to Alpine or Connect. Sekonda continues to develop the next generation of smart watches across the range, including new entry level Track and a new style add on from Motion called Motion Plus with enhanced features.
Monica
Sekonda Ladies collections feature new designs from star performers such as Monica, Margot and Taylor and newcomers, Gatsby and Montreal. Domestic success for the sleek Monica is also showing in travel with new metal colours, stone set bezels and bracelets and case size options; meanwhile the Rainbow Taylor has inspired extended colourways and new chromatic styles arrive with Montreal’s modern look. Ladies gift sets continue to be a success both for great product and value whilst offering something exclusive to partners with the ability to make component parts up; Amelia, Gatsby and Infinity are key dress options, adding a touch of sparkle.
Titan
Sekonda Men’s collections include the classic Armstrong Moon Phase collection; Taylor with multiple face and case colour options; as well as newcomers, Titan, a water-resistant watch with 24 hour read out and day, date sub dials and silicone strap; and Archer, a luxe chronograph with leather straps or metal link bracelet style.
Amelia gift set
Time Products (UK) Head of International, Myalee Sofied said: “Sekonda is well known for its affordable and stylish designs in the fashion watch segment. Our international travel retail division is growing and our customers have responded well to the brand’s expanded ranges, gift set options and Smart collection. We continue to work closely with our partners across airports, airlines, ferries and cruise where we see good demand for exclusive offerings.”