Horrified tourists fled for their lives after four armed assassins allegedly carried out an execution on the beach outside of their luxury five-star hotel in Cancun.
The victim has been identified as a 30-year-old Mexican national. According to local reports he was gunned down by multiple shots outside of the Hotel Riu.
Two of the alleged assassins escaped on jet skis while the other two fled on foot. The victim was reportedly in charge of the jet skis.
A Marina boat set off in search of the jet skis following the incident, local news outlet Riviera Maya News reports.
Footage shows the guests of the £716-a-night ($1,000) huddling in the lobby as they wait official instruction.
In a statement on Wednesday, The Riu Caribe Hotel where the incident took place clarified that the dead man was not a hotel guest, or an employee of the hotel.
Police are yet to indentify the deceased man.
The alleged gunmen were two beachgoers who approached the victim on foot, witnesseses reportedly told police.
We’ll be bringing you the very latest updates, pictures and video on this breaking news story.
For the latest news and breaking news visit: /news
Stay up to date with all the big headlines, pictures, analysis, opinion and video on the stories that matter to you.