Company: HeyFlow
Founders: Sabrina Walls, Sophie Creese, Nick Dean
Website: https://heyflow.co.uk/
About HeyFlow
HeyFlow is all about ending disadvantage for women in the workplace through insight, learning and action for reproductive health inclusion in the workplace. It was founded in May 2023 by Sabrina Walls, Sophie Creese, and Nick Dean, making it majority-female founded. It works with companies to dismantle reproductive health-related barriers in the workplace, supporting women and people with reproductive health organs by addressing key challenges that often go overlooked, such as menstruation, menopause, and fertility treatments.
HeyFlow provides businesses with actionable insights and strategies that lead to improved employee experiences, fostering an inclusive culture that ensures talent retention, equitable career growth, and the closing of the gender pay gap. In just over a year, HeyFlow has already celebrated significant wins, working with major clients like Hitachi Vantara and Digitas UK. Backed by recent investment from Aer Venture Studios, HeyFlow continues to gain momentum on its upward trajectory.
Starting in a period of economic uncertainty, HeyFlow has had to navigate a highly competitive and tough market for workplace technology solutions. The SaaS industry is home to many well-established players, making it challenging for new players to gain traction and trust. As a majority female-founded company, HeyFlow and its team has also faced the challenge of securing investment in a field where female entrepreneurs often encounter biases and funding barriers. HeyFlow operates in a space that necessitates challenging entrenched social norms and systemic beliefs, and attitudes that support the lack of inclusion for women. The firm advocates for changing workplace attitudes that have historically sidelined women’s health issues, which often contribute to high absenteeism, lower retention rates, and slower career progression for women.
HeyFlow’s SaaS solution is the first of its kind; an employee experience and insight platform that connects the experience of employee reproductive health, management experience and confidence, with leadership gender and Inclusion Strategy. HeyFlow is not only bridging a long-standing gap but also setting a new standard for inclusion in the workplace; an important milestone not just for the SaaS industry but for the technology sector – and perhaps even the entire workforce – as a whole.
HeyFlow’s tailored learning programs, benchmarking tools, unique data-driven approach and transformative employee insights, empower businesses to create actionable strategies that promote gender equity and improve the well-being of their female workforce. These insights are helping clients to better understand the value of supporting reproductive health – both for employees and for themselves – by revealing how it can drive better performance, retention, and profitability. HeyFlow also helps to reduce absenteeism by creating policies that mitigate the impact of reproductive health issues on productivity.
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