54. Vulse

Company: Vulse

Founders: Annika Sanderson, Robert Illidge

Website: https://vulse.co/

About Vulse

Employee advocacy platform, Vulse was founded in 2019, emerging from global social media agency Social Republic, having produced strategies for Disney, the NHS and British Red Cross.

With over 16 years of industry experience, the company is led by Annika Sanderson and Rob Illidge. Annika, a Finnish team leader, is known for building strong, people-centric leadership across the UK, EU, and US, while Rob, with extensive social media expertise, built a reputation for working with major brands.

One of the primary challenges Vulse faced early on was securing API access from LinkedIn. It took 18 months to build a relationship with Microsoft to gain the highest level of API access required to smash through the industry ceiling.

Technical hurdles related to LinkedIn’s API, alongside initial funding challenges, tested the company’s start-up journey. These obstacles helped shape Vulse’s defensible and innovative employee advocacy platform, designed to amplify LinkedIn content creation for businesses and individuals.

Vulse has made a significant impact on the SaaS industry, particularly in the LinkedIn employee advocacy space. Most companies struggle to engage employees in sharing company content, with only 1 in 50 employees actively participating. Vulse addresses this gap with features like live team leaderboards, tone-of-voice matched content sharing, post analytics, and instant content idea generation.

By focusing on building personal brands, expanding networks, and providing tools that reduce post anxiety, Vulse has redefined how organisations approach LinkedIn advocacy.

This platform has achieved notable success with global enterprise users from brands such as Adidas, TechSkills and HipPop, demonstrating a 75% increase in content output for teams and hours of time saved when creating posts.

Vulse is now aiming for continued growth, with a target of £20 million in sales and the creation of 66 new jobs, while reshaping the future of employee advocacy on LinkedIn.

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