The best thing about autumn/winter 2024 trends for men? The autumn and winter part. Because, while it’s all well and good getting woozy and giddy and silly in the scorch, summer menswear isn’t so polished. The cold snap allows you to layer up, to invest in that eternal jacket, to feel very powerful in a long and sweepy overcoat.
But after the sacred menswear shows of Paris, London, Milan and New York (and after the rising influence of Copenhagen Fashion Week), there’s more to the autumn/winter 2024 trends than some good, classic outerwear. This season, we’ve seen big glasses, and weird bags, and camouflage everything – all wild in their own ways, and, actually, pretty wearable.
So, to prepare you ahead of the most glorious menswear season, the GQ style corps has pulled together all the best autumn/winter 2024 trends for men (and there’s even some stuff you can buy now).
By the way, how do we select our favourite AW24 trends?
Trend forecasting is tricky business. Once all the shows from the season are in, all the shows are sifted through and patterns merge. Some are more obvious – a stand-out shape or silhouette that dominated – but some a little more subtle.
After we’ve pulled out the trends (and done a little internal vetting to sort the fantastical from the wearable), we’ll distil into a product pick to fast-track said trend into your wardrobe.
The big GQ list of men’s AW24 trends
Behold: the big, bag, bodacious list of autumn/winter trends:
Big boss coats
Nothing – nothing – in this world will make you feel more powerful than a long structured overcoat that’s still got a bit of a swish. And the Italian labels seemed to take the crown for peak power coats this season. Which makes sense. Pairing an Anime villain stare with immaculate tailoring is a deeply Italian thing to do.
At Gucci, that meant a coat with all the clean lines of an ankle-length blazer. It was classic, simple and slightly sexy; three things that have typified the new subtle era under creative director Sabato De Sarno. There were more out-there moves with a sleeveless version, a plum leather overcoat and an all-over print in a revived house monogram. In his final menswear show for Valentino, Pierpaolo Piccioli amped up all-black with some rococo motifs. Dolce & Gabbana, in a very Dolce & Gabbana move, opened its show with a faux fur banger.