The partnership will see Hachette Boardgames UK bring the very best family games from Trefl to the UK, including the Spy Guy games range.
Hachette Boardgames UK has announced a new distribution partnership with Trefl SA, Poland’s leading supplier of jigsaw puzzles and family games. This collaboration will bring the much-anticipated Spy Guy game to UK audiences for the first time. Known for its dynamic and family-friendly product range, Trefl continues to strengthen its presence in the UK market by aligning with Hachette Boardgames UK’s extensive distribution network.
The partnership kicks off with Spy Guy: Fantasy, a cooperative game in which players take on the role of sharp-eyed detectives, racing against the clock to solve mysteries on a sprawling, visually engaging board. This edition has players exploring a fantasy realm packed with fun finds and characters.
Designed to foster teamwork and observation skills, Spy Guy appeals to families and casual gamers looking for an interactive experience that brings loved ones together around the table. The Spy Guy brand also boasts a companion adaptation for the Nintendo Switch. The world of Spy Guy was inspired by the stop-motion animation The Treflik Family, developed by one of the lead animators from the Academy Award-winning Peter and the Wolf.
Trefl’s mission is to create high-quality, engaging games for children and their families, encouraging shared play and learning. Hachette Boardgames UK shares this vision, making the partnership a natural fit.
By bringing Spy Guy to the UK, Hachette Boardgames UK also expands its offering for independent toy and game retailers, including Toymaster – one of the largest buying groups for independent toy stores in the UK. HBGUK’s trusted relationships with Toymaster members and other retail partners ensure that Spy Guy will be readily accessible to consumers looking for games that emphasise family fun and shared experiences.
Rob Trounce of Hachette Boardgames UK said: “Our goal at Hachette Boardgames UK is to get more people playing more games, and a key part of that is introducing incredible children and family games to the market. Trefl’s range is an ideal fit – fun, engaging gameplay with vivacious characters and a stunning table presence. We’re thrilled to be bringing some of the very best kid’s games to the UK market via Trefl with its incredible Spy Guy games.”
Spy Guy: Fantasy launches in mid-November in the UK, just in time for Christmas.