Is Roblox free?
Yes, Roblox is free to download and most games on the platform are free to play. However, users can make purchases within games to buy upgrades, boosts, clothing, accessories, skins, and more.
In-game purchases are made with the platform’s virtual currency, Robux. These can be purchased with real money, won, or earned during gameplay. Users can also trade and sell items to other users in some games.
Who uses Roblox?
Historically, Roblox catered mostly to teens and preteens, with its largest and most engaged demographic being 9- to 12-year-old males.
However, the company recently reported that its users are “aging up.” In a letter to shareholders, Roblox reported that its fastest growing demographic is 17- to 24-year-olds.