Rituals will open its newest branch in The Liberty, Romford on November 20.
Located at the heart of the shopping centre, overlooking Liberty Square, the new shop will be 2,590 square feet in size.
Annemarie Forsyth, managing director of Rituals Cosmetics (UK & Ireland), said that the store will offer a selection of wellbeing products for bath, body and home.
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She said: “We’re excited to announce the opening of our new store in The Liberty Shopping Centre, Romford.
“We look forward to welcoming customers and supporting their journey to a healthier, happier lifestyle.”
To celebrate the opening of the new store, Rituals will be hosting a launch event on Saturday, November 23.
The opening celebration will offer a goody bag for the first 50 customers who make a purchase.
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Oliver Lloyd, leasing director at Redical, said: “To have a best-in-class brand commit to the destination showcases the advancements The Liberty Romford is making to elevate and evolve our retail offer.
“Rituals will be the first of many exciting brands to join the scheme and we’re delighted to welcome them.”
Founded in 2000 in Amsterdam, Rituals has more than 1,300 stores worldwide.
The luxury wellbeing brand sells body care products, home fragrances and skin care inspired by ancient wisdom and tradition.