Sostrene Grene will be the latest addition to the Brighton shopping centre after announcing its plans to open earlier this month.
It is the latest shop to join the centre since Ingka purchased the building with plans to open an Ikea in the old Debenhams unit.
Hoarding announcing the Sostrene Grene opening appeared in Churchill Square earlier this month. The store will open in the unit between New Look and Quiz.
Sostrene Grene opened its first store in Aarhus, Denmark’s second city, in 1973 and has since expanded across the UK.
The homeware brand has stores in London, Guildford and Oxford, among other places.
It sells a range inlcudes stationery, arts and crafts supplies and kitchenware.
Mikkel Grene, chief executive and co-owner, said: “We are thrilled to bring Sostrene Grene to the vibrant city of Brighton. Our stores are designed to inspire creativity and a sense of community and we can’t wait to share our affordable and stylish offerings with the local customers.”
A spokesman for Sostrene Grene said on its website: “We focus on the natural joy and aesthetics of the little things in life. In our stores, you will always find a wide range of products – many of which we have designed ourselves with inspiration from our Nordic origins.
“We believe that aesthetics are in the detail and are therefore always mindful of the importance of the choice of materials and colours. We firmly believe that being surrounded by high aesthetic quality will bring you joy in your daily life.”
The opening comes as Ikea continues with plans to open its own homeware store in Churchill Square in the former Debenhams unit.
Ingka, the parent group behind Ikea, bought the shopping centre in 2023 and plans to open its newest Ikea next year.
The deal to buy the shopping centre is said to be worth around £175 million.
Sostrene Grene will open before the end of the year but an opening date is yet to be confirmed.