Shein to launch biggest ever UK bus tour for Christmas

Shein is ramping up its festive promotions in the UK, returning with its third Christmas Bus Tour this December.

And the global fashion and lifestyle retailer said this one will be “the biggest and best yet”, visiting 14 major cities across the UK in the two-week tour, including Manchester, Liverpool, Birmingham, Southampton, Cardiff, and Reading. 

This year also marks the first time Shein’s running an experience-led activation in Scotland, adding Edinburgh to the city line-up “based on popular demand”.

Visiting a range of locations throughout the first half of December, guests will be invited on board for an exclusive preview of its Christmas collections in accessories, beauty, and home living,. It will also include a variety of “festive treats”, including complimentary manicures, photo opportunities, and personalised bows.

Additionally, customers will have the chance to win prizes, such as winter essentials, hair accessories, phone cases and beauty products via a spin-the-wheel game and claw-grabber machine. There will also be free goodie bags from an exclusive gifting station.