As easyJet holidays reflects on 2024 and looks towards 2025, the company observes no trend of customers opting for cheaper alternatives. The firm is on track to achieve significant growth, marking a notable year in its progression.
Garry Wilson, the chief executive, is optimistically reporting a target of 2.5 million customers by the end of the year, significantly boosting their profits. As the travel industry continues to recover, easyJet holidays remains a strong player, with high expectations for 2025.
Current Market Performance
According to Garry Wilson, easyJet holidays is experiencing sustained customer interest, with no signs of consumers choosing to downgrade. Current data shows that top destinations such as Spain, Greece, and Turkey remain popular. About 70% of bookings are for four and five-star hotels while 60% are all-inclusive packages, indicating a robust demand for premium options.
The company remains on a growth trajectory, with the late summer market performing exceptionally well. This trend of strong late bookings is expected to extend into 2025, reinforcing easyJet holidays’ optimistic outlook.
Looking Ahead to 2025
Projecting into 2025, easyJet holidays is targeting three million customers, reflecting a continued growth momentum from 2024. The booking patterns indicate that travellers are maintaining the length of their stays, and there is no reduction in the quality of accommodation chosen.
Interestingly, Wilson notes a renewed interest in North African destinations for both winter and summer travel. Additionally, new destinations such as Skiathos and Tromso are gaining traction, broadening the company’s appeal.
With a third of their 2025 capacity already booked, the company is strategically positioned to capitalise on early booking trends. Families, in particular, are booking earlier to avoid price hikes, learning from experiences in 2024.
Operational Strategy and New Ventures
EasyJet holidays’ operational strategy is focused on capitalising on the integration of flight and holiday bookings. Customers often book flights 90 days in advance on the easyJet platform, presenting an opportunity to upsell complete holiday packages during this period.
The company is enthusiastic about new destinations like the Luxor Nile cruises and expanding city offerings like Krakow and Prague. These ventures align with their ambition to diversify their portfolio while maintaining strong market performance.
Despite a slight dip in Iceland bookings, other European destinations are showing increased demand, which easyJet is tapping into by expanding their offerings and tailoring packages to customer preferences.
Leadership Transition
Kenton Jarvis is set to take over as the chief executive of easyJet, ensuring that the company’s low-cost mission continues unabated. Jarvis emphasises his role in executing the strategic targets set earlier and achieving the company’s medium-term objectives.
Jarvis has previously played a pivotal role as CFO, helping to shape strategies that have driven growth. This new leadership is expected to strengthen the company’s resolve in maintaining its competitive edge in the low-cost travel sector.
Broader Industry Trends and Economic Impact
The travel industry is experiencing a resurgence post-Covid-19, with consumer confidence high as evidenced by easyJet holidays’ strong performance. This trend reflects a broader economic recovery, benefiting international travel.
Garry Wilson notes, ‘We’re coming out of 2024 really happy and going into 2025 continuing a trajectory of growth.’ This confidence is echoed across the industry as travel demand increases.
EasyJet holidays’ robust performance and strategic foresight position it well for continued success in 2025. By focusing on premium offerings and new markets, the company aligns with current travel trends and consumer preferences, ensuring sustained growth.
EasyJet holidays’ robust performance and strategic foresight position it well for continued success into 2025. By focusing on premium offerings and new markets, the company aligns with current travel trends and consumer preferences, ensuring sustained growth.