Friday, November 1, 2024

SPAA Recognises Travel Excellence with 2024 Annual Awards

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In Glasgow, the Scottish Passenger Agents’ Association honoured top travel industry performers at its annual awards, marking another milestone in travel excellence. Amid a glittering ceremony, agencies and suppliers received due accolades. The event underscores the importance of recognising dedication and innovation across the travel sector.

The awards night celebrated unsurpassed achievements from various segments, including tour operators, cruise companies, and airlines, reflecting a commitment to service and excellence. Attendees praised the event’s role in fostering competitive spirit and setting benchmarks in the industry, further highlighting significant contributions from individuals and organisations alike.

Celebration of Excellence

The Scottish Passenger Agents’ Association (SPAA) recently hosted its annual awards ceremony, an event keenly anticipated by industry professionals. Held at the DoubleTree by Hilton hotel in Glasgow, the gala was a sell-out with 680 guests in attendance. This grand occasion celebrated exceptional contributions in the travel sector, recognising both agencies and suppliers, all decided through votes from agent and supplier partners. This recognition serves as a testament to the unwavering commitment and innovation thriving within the industry.

Honouring Key Players

At the awards, distinct categories aimed to highlight different aspects of the travel industry. For suppliers, the categories spanned companies specialising in mainstream and specialist holidays, cruise, air travel, hotels, and individual representatives. These awards acknowledge those who excel in service delivery and customer satisfaction. The agency awards celebrated both large and small-scale operations, including leisure agencies and honouring a dedicated ‘homeworker of the year’. Each accolade recognised those who continually strive to enhance customer experiences and strengthen industry standards.

Spotlight on Holiday Excellence

The Holiday Awards saw Newmarket Holidays receive the title of ‘Specialist Tour Operator of the Year’. Other significant recognitions included ‘Luxury Tour Operator of the Year’ awarded to If Only, and ‘Touring & Adventure Operator of the Year’ to Newmarket Holidays again. Inghams was recognised as the ‘Ski Company of the Year’. Amongst others, Jet2holidays and Gold Medal were honoured as the leaders in short-haul and long-haul travel, respectively. These accolades reflect each company’s dedication to providing unforgettable holiday experiences tailored to their clients’ needs.

Cruise Industry Triumphs

The cruise industry was well-represented in the awards. Royal Caribbean was named the ‘Mainstream Cruise Company of the Year’, lauded for its innovative approaches and outstanding service. Simultaneously, Celebrity Cruises took the spotlight as ‘Premium Cruise Company of the Year’. Silversea Cruises earned the title of ‘Luxury Cruise Company of the Year’, while Azamara Cruises and Riviera Travel excelled in their respective categories of specialist and river cruises. Ferry services were not overlooked, with DFDS securing the title of ‘Ferry Company of the Year’ for its consistent excellence and reliability in operations.

Accommodation and Travel Essentials

In the hotels and holidays essentials categories, Bedsonline was recognised as the ‘Accommodation-only Supplier of the Year’. Iberostar took home the award for ‘Hotel & Resort Operator of the Year’, reflecting their extensive offerings in unique and luxurious accommodations. Jet2CityBreaks was awarded ‘European City Break Operator of the Year’, while DoSomethingDifferent.com and LNER were recognised for their roles in holiday essentials and rail services, respectively. These awards underline the critical role these companies play in enhancing travel experiences through superior service and innovative offerings.

The awards in these categories underscore the importance of tailored and easily accessible travel solutions, enhancing the overall customer journey. Each winner has continuously demonstrated excellence in their respective areas, from providing competitive accommodation solutions to offering unique travel essentials that enrich customer travel experiences.

Airline Industry Highlights

The airline sector also saw notable winners, with Loganair named ‘Domestic Airline of the Year’. Their commitment to local routes and community engagement stood out significantly. European operations were led by Jet2.com, while Virgin Atlantic took the honour for transatlantic journeys, showcasing their influence across the Atlantic. Emirates, recognised for their global reach and quality service, was named ‘Worldwide Airline of the Year’. Each of these airlines is commended for their dedication to providing outstanding service and maintaining high operational standards.

The awards highlight the airlines’ substantial contributions to connecting diverse regions, facilitating global travel, and supporting the tourism sector’s growth. Their strategic focus on customer satisfaction and operational excellence showcases a thriving industry poised for continued success amid evolving travel landscapes.

Distinguished Representatives

The event also honoured individuals who make significant impacts in their organisations. Aileen Rutherford from Jet2holidays was recognised as the top Leisure Representative, while Emma Sweeney of Royal Caribbean was celebrated in the cruise sector. Emirates’ own David Sanderson was acknowledged as the top Airline Representative. These individuals are commended for their exceptional ability to embody and promote their brands’ values, significantly contributing to their companies’ successes and reputations.

Their achievements reflect an industry that values dedicated and passionate professionals who enhance brand credibility and drive business growth. These representatives serve as vital links between companies and clients, ensuring strategic goals align with customer needs and expectations.

Agency Achievement

The awards also highlighted outstanding accomplishments among travel agencies. Clyde Travel Management was celebrated as the ‘Large Business Agency of the Year’, while Stewart Travel Management earned the title for small business operations. Barrhead Travel and Greig Avinou Travel were recognised for their achievements in the leisure sector, and Muriel Morgan of Travel Counsellors was named ‘Homeworker of the Year’. These honours reflect the agencies’ exceptional client services and adaptive business strategies in an ever-changing market.

These agencies exemplify the diversity and dynamism within the travel sector, continuously striving to innovate and deliver superior services. Their recognised excellence underscores the importance of customer-focused strategies and robust industry knowledge, serving as benchmarks for others in the sector.

Special Recognitions

Amongst the special awards, Tui was hailed as the ‘Glasgow Airport Airline of the Year’, and Jet2.com was commended with the Edinburgh Airport Sustainability Award. Additionally, a fun and engaging facet of the SPAA awards was the SPAA Quiz, won by Hays Travel, Perth. These recognitions not only celebrate excellence but also aim to encourage continuous improvement in sustainability and customer engagement initiatives.

These particular accolades showcase the industry’s commitment not only to operational success but to broader societal and environmental responsibilities. Encouraging sustainable practices and recognising the importance of engagement, the awards help set the standard for future industry developments.


The SPAA’s 2024 awards have once again demonstrated the travel industry’s resilience and innovation. By spotlighting exemplary performers, it fosters growth and sets higher standards within the sector.

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