Game, bought out by former Newcastle United owner Mike Ashley in 2019, has been a mainstay of the British high street.
Established in 1992, the retailer has survived in a challenging market while other major brands have been crippled under the pressure of changing shopping habits.
But now shoppers in Bradford will have to look elsewhere for their gaming needs, with the Game store in The Broadway set to close.
The branch is located inside the city’s large shopping centre and sells everything from big-name game consoles like Playstation and Xbox to gaming headsets and popular board games.
In the lead-up to the store closure, confirmed for this weekend, the branch has launched a neat 20 percent discount on all full-price items.
The Game store will cease trading on Saturday, November 9, so shoppers only have a few days to visit.
According to a spokesperson for the shopping centre, the Game store will be replaced with an alternative retailer.
They said: “We can confirm that Game will be closing and we will be announcing new fashion and beauty retailers in the coming weeks.”
It marks another big change for The Broadway, which earlier in September welcomed a Primark store in place of the former Debenhams unit.
According to local news reports, lifestyle brand Sapphire and beauty and wellbeing brand Rituals will arrive before the end of the year.
However, shoppers are still disappointed about Game’s departure despite the anticipation of new brands coming to the retail destination.
Shoppers have flocked to social media to share their sadness over the decision to close the site.
One Facebook user wrote: “Yet another one closes.” Another added: “RIP Bradford.”
The latest Game closure comes after the retailer, operated by the Frasers Group, shut several other branches across the UK.
Since October 2023, almost a dozen Game stores have closed in England and Wales, including a branch in Nuneaton last November.
Stores in Witney and Plymouth also shuttered in January and February this year.