ProCook has opened on the lower mall by Black Sheep and the Body Shop.
The national cookware brand stocks a range of goods including pots and pans, baking essentials, chef’s knives, and other kitchen utensils and accessories.
It’s the second new location in the area for ProCook following the opening at the Touchwood Centre in Solihull in August.
Andy Kerr, ProCook Retail Director, said: “We’re absolutely delighted to be opening our newest store at Merry Hill – it’s a fantastic shopping centre.
“With the official opening landing just before Black Friday, shoppers will have the exciting opportunity to be the first to explore our exclusive in-store offers.”
Jonathan Poole, Centre Manager at Merry Hill, said: “We know our visitors are going to really value the arrival of a brand like ProCook.
“The new ProCook store brings an entirely new range of culinary products for cooking enthusiasts to enjoy, from cookware, and kitchen tools, to the latest electrical kitchen gadgets.
“With Black Friday around the corner and Christmas quickly approaching, the opening of ProCook means there is even more choice when deciding on the perfect gift this season.
“It also comes during an exciting time for the centre, as we continue to evolve our offerings and bring in news shops that we know our visitors will love, in one destination, under one roof.”