- Cerve’s infrastructure and API empower organisations to build automations and applications that are transforming the food industry
- Over 2,000 businesses already utilise Cerve infrastructure, including manufacturers, retailers and wholesalers across the UK and Europe
- Seed funding led by B2B SaaS VC specialist, SuperSeed with co-investors including Zenith, Ponderosa and The First Thirty
LONDON, 5 DECEMBER 2024: London-based Cerve, a pioneering provider of infrastructure and API solutions for a digitised global food system, has announced the successful close of a £3.5 million seed funding round led by B2B SaaS specialist VC, SuperSeed, with participation from Zenith, Ponderosa and The First Thirty.
Cerve’s mission is to accelerate the digitisation of the global food supply chain via its API tools, delivering a standardised protocol. Cerve’s technology allows organisations to build new and innovative custom applications and automations, driving profitability, commercial growth, reduced food waste and enhanced food security.
The $10 trillion* global food system remains heavily reliant on manual data-sharing methods —such as email, phone, spreadsheets, and PDFs – leaving organisations struggling with inefficiency, limited visibility, and a lack of actionable insights. These outdated practices result in billions of dollars in lost opportunities while exacerbating critical global challenges like food waste and food security.
Over one-third of all food produced globally goes to waste**, driven in part by inadequate visibility and traceability across supply chains. Cerve addresses these challenges with a cutting-edge infrastructure that enables seamless data integration, fostering a more connected, sustainable and resilient food system.
Unlike other players in the food industry, Cerve goes beyond solving individual supply chain inefficiencies. It provides the core technology layer that enables businesses to build their own solutions, tailored to specific needs. By addressing the limitations of legacy platforms and introducing a standardised approach to data exchange, Cerve empowers businesses to collaborate and innovate at scale, ensuring sustainable and profitable operations across the supply chain. .
Today, over 2,000 organisations across the UK and Europe are utilising the Cerve infrastructure, including retailers, wholesalers, manufacturers, and producers.
Cerve was founded by Dan Mazig, a serial entrepreneur with deep expertise in leading data infrastructure and B2B solutions for Fortune 500 companies and early-stage start-ups. Joining him is David Walker, Chief Commercial Officer, who brings extensive senior leadership experience from Barclays, Dyson and Sky.
“Solving the fragmented and disconnected problems within the food system requires new thinking and a more creative and innovative approach. Current progress is simply not fast or effective enough. We believe that the key to a sustainable and resilient food system is rooted in data. Our approach provides the foundation for developers, rule-breakers and innovators to help solve the most impactful problems of food waste and food security.
We are building a world-class team to solve the most interesting and challenging problems in the food industry that affect every person on the planet. We were immediately impressed by the team’s understanding of the complex web that makes up the global food supply chain,” said Ferdinand Reynolds, Principal at SuperSeed. Dan and David had clearly spent a long time working backwards from the problems to arrive at a very sophisticated, elegant solution. Their approach to data standardisation and connectivity is groundbreaking and has the potential to reshape how the global food system operates. We are enormously excited to partner with Cerve as they continue to transform this industry.”
Dan Mazig, founder and CEO of Cerve
With the new funding, Cerve plans to accelerate its commercial expansion across the UK, Europe and North America. The expansion will also focus on strengthening its R&D capabilities, including hiring additional engineering, product and technical support teams.
**https://www.fao.org/4/mb060e/mb060e00.htm
