Finnieston Clothing, Trakke, Orzel Store, and Paninaro Magazine are inviting shoppers to reconsider their spending habits this festive season.
These brands will be offering their products at The Shop, a multipurpose events space in the city’s West End, operated by PR agency Story Shop.
The initiative is aimed at taking on multinational brands and encouraging residents to shop locally.
Finnieston Clothing draws inspiration from Glasgow’s industrial heritage, with all products made in the UK or Portugal.
The brand focuses on sustainable materials and local producers.
Founder Ross Geddes organised the event, hoping that uniting like-minded brands would help them compete against multinational companies during one of the year’s biggest shopping weekends.
As well as Finnieston’s range, shoppers will be able to browse Trakke’s handcrafted bags made in Glasgow using British materials, Orzel Store’s curated men’s clothing, and Paninaro Magazine’s new fashion line.
Ross, who recently transitioned Finnieston into a purpose-driven business that donates all profits to community causes, said: “There’s a substance to what we all do.
“We appeal to slightly different consumers, but we share a commitment to doing things the right way.
“Alec makes all of his incredible pieces locally, using British materials, while Orzel is one of the nicest independent men’s shops I know, offering top quality and personal service.
“Robert, with Paninaro Magazine, has created something truly special, and we want to celebrate that.
“Supporting small, independent businesses creates a thriving local economy, and it’s something we can all contribute to.
“Running your own business can feel extremely lonely at times.
“Having a network of other people who are running businesses is so important.
“This weekend is a bit of a David vs Goliath story, but I know where I’d want to spend my money this Christmas.”
Award-winning Scottish designer Alec Farmer, founder of Trakke, added: “This is about asking, ‘Where is my money going?’ and helping people see the positive ripple effect of their choices.
“If people are spending money this festive season, they have a choice between supporting fast fashion or investing in timeless pieces from brands that prioritise local manufacturing and employment.”
Scarlett Hollerin, co-founder of Story Shop, said: “This is exactly the type of event we envisaged when we opened The Shop – we want to provide a space where local brands can be empowered and turn ideas into reality.”
She also shared her excitement for the pop-up, revealing that she has been holding off on buying her Christmas presents until now.
She said: “This has been in the works for a while, so I’ve held off on getting my Christmas presents till now – this is the perfect opportunity.”
The pop-up event will take place on Saturday, December 7, from 10am to 5pm, and Sunday, December 8, from 10am to 4pm.
It will be held at The Shop, located on Keith Street in the West End.