Africa & Beyond has outlined a series of strategic initiatives aimed at bolstering its trade sales. With a focus on innovative solutions, the company plans to enhance its brand visibility and strengthen partnerships.
Since undergoing a management buyout, Africa & Beyond has been keen on expanding its market presence. With new stakeholders, the company is poised to implement strategies that promise sustainable growth and increased engagement with travel agents.
Following a significant management buyout, Africa & Beyond has seen changes in its leadership structure. Jamie Taylor, an integral part of the company, increased his shareholding, joining forces with Matt Purser, Ian Finlay, and Stewart Lambert from The Firebird Partnership. This transition marks a new era, as founders Richard and Charlotte Howell took a step back, paving the way for innovative strategies under Purser’s directorship.
Africa & Beyond has embarked on an ambitious plan to boost trade sales through targeted marketing and training. Leechantswiftly: ‘We are bolstering our trade marketing efforts using consultancy like 3FOR.’ A recent fam trip to South Africa resulted in increased enquiries, reinforcing the importance of direct engagement with agents. Additionally, the company is exploring the recruitment of a business development manager to further drive sales.
By working closely with these partners, the operator continues to specialize in luxury tailormade travel, not just within Africa but extending to the Indian Ocean and Middle East as well.
This initiative aims to provide travel agents with the necessary tools to excel in selling luxury travel packages, ensuring they have the expertise to offer unique experiences tailored to client preferences.
By continually engaging with agents, Africa & Beyond aims to facilitate growth through a mix of online and in-person interactions, enhancing agents’ ability to market specialised travel experiences effectively.
By prioritising organic growth, Africa & Beyond aims to adapt to market demands while ensuring profitability and operational stability.
By focusing on agent partnerships, training, and market engagement, the company is poised for steady growth in trade sales.
Africa & Beyond’s new initiatives signify a promising step towards enhanced trade sales. With a focus on collaboration and innovation, the future looks bright for this specialist operator.
The company’s strategic investments in training and partnerships underscore its commitment to maintaining a strong industry presence while ensuring agent success. This approach is expected to foster continued growth and reinforce Africa & Beyond’s reputation as a leader in luxury travel.