Founder of AllSaints Stuart Trevor hopes to address the fashion industry’s “waste crisis” at a showcase on Brighton’s i360.
A large proportion of the profits from the night will be donated to The Charity Shop Gift Card Initiative which aids the homeless community through charity shop gift card donations.
The Homelessness & Rough Sleepers Network will distribute the cards to those who need them most, helping the vulnerable in Brighton and Hove.
After selling AllSaints in 2007 Stuart’s latest label, Stuart Trevor, reimagines garments destined for landfill, transforming end-of-range, unsold, and preloved items into “stylish new pieces”.
Stuart said: ” Brighton holds a special place in my heart as the location of one of the first AllSaints stores. It was my third store, and its immediate success was a turning point that inspired me to expand the brand globally.
“To now return and showcase my sustainable fashion line at Brighton i360, an attraction that mirrors my commitment to innovation and sustainability, feels like coming full circle.
“And to top it off, supporting local causes like The Charity Gift Card and tackling homelessness makes this event truly meaningful.
“Fashion can do more than just look good – it can do good, too.”
After the fashion show, a pop-up shop will be held in a beachside event room so that people can explore Stuart’s collection up close.
Lee Fellows, from The Charity Gift Card, said: “We’re thrilled to be part of this incredible moment, combining sustainable fashion with meaningful action.
“By giving the vulnerable access to essential items via charity shop gift cards, we’re not only meeting immediate needs but also empowering them with choice and dignity.”