Stock image of woman shopping (Image: Stock)
This year’s Boxing Day sales have launched – even before Christmas dinners have been dished up for most of us. While for some it might feel a bit depressing that they’ve kicked off so soon, bargain hunters can already snap up some hefty discounts without leaving the house with big name brands including Dyson, Shark, Ninja, Boots, Dunelm, Debenhams and Oodie slashing prices on thousands of products.
As a shopping expert who’s been covering many of the biggest brands for years, I’ve been watching prices closely and what’s interesting about 2024’s Boxing Day sales is that the last-gasp sales of the year are actually offering some of the most substantial deals, with many matching or even surpassing Black Friday season in some cases. Here are my top tips on retailers to check out early – and some of thir biggest deals so far.
Dyson’s Gen5detect vacuum is a highlight of the brand’s Boxing Day sale (Image: Dyson)
Dyson
For those eyeing high-performance hair tools, Dyson’s Boxing Day sale is offering some standout deals, along with heaters, air purifiers, and, naturally, the iconic vacuum cleaners that put the brand on the map, reports Wales Online.
Beauty enthusiasts can enjoy limited edition colours and complimentary extras with a range of bestsellers, as well as significant discounts on Dyson products. There’s £50 off the Dyson Airstrait and a whopping £70 off the Supersonic hairdryer, which also comes with a free storage case.
For those eager to kickstart their spring cleaning for 2025, there’s a massive £170 off the Gen5Detect vacuum, while the entry-level V8 model is now just £209, down from £329.
Ninja
The kitchen gadget experts are wrapping up a busy year of product launches with a Boxing Day sale on many of their most popular items. While not all discounts surpass Black Friday deals, there are still savings of up to £90 on beloved air fryers and multi-cookers. The Ninja DoubleStack, praised for its compact size and double height cooking capacity, is not only reduced by £70 but also comes with complimentary silicone tongs and an apron.
Customers are also snapping up lower-priced items, including self-sharpening knife sets, kettles (including this rapid boil one at its lowest ever price), and high-tech travel mugs, now discounted by 33% to just £19.99.
Shark
Another good option for early spring cleaning, Shark is offering up to £150 off on some of its top vacuum models in its Boxing Day sale. This includes high-powered robot and pet hair models. Elsewhere, the WandVac cordless vacuum, a favourite of Mrs Hinch, is back in stock and reduced to £99.99, saving you a whopping £80 and top of my wishlist.
Beauty enthusiasts can also snag deals on the brand’s SpeedStyle hairdryer and SmoothStyle hot brush, as well as the trendy Wicked-themed FlexStyle multi-tool, now down to £229.99.
The Shark handheld cordless vac is beloved by Mrs Hinch and top of our writer’s sales wishlist (Image: Shark)
Boots
Boots launched their sale online before it hit stores with huge discounts of up to 50% off. Inevitably, with Boots a go-to for gifting there’s plenty of discounts on gift sets, perfume and other bits worth tucking away for presents through the year, although there’s some great beauty and skincare deals included too.
My top pick is The Future Renew Collection five piece gift set that gets shoppers an incredible £165 worth of premium skincare essentials for £57.96. The set, which includes serum, night cream, day cream, SPF and eye serum, is reduced to £67.96 but shoppers can get an additional £10 off with the code NO7SAVE10. According to the site hundreds of shoppers have bought it already since the sale went live and it’s one I’m expecting to sell out.
Dunelm
Dunelm has reduced more 16,000 products by up to 50% in their huge end of season sale ranging from homewares to furniture and gifts. If you’re looking to declutter in the New Year there’s some creative storage ideas with discounts of up to 50% including Ottomans and shelving.
I love this nest of tables reduced by 30% to £55.30 but for me spring always feels like a great time to refresh bedlinen and towels and the Dunelm sale is a great place to do that without it costing the earth. This pretty floral duvet cover set comes in a range of sizes and colours and is reversible and half price.
Ugg
Ugg is a winter favourite for many and has slashed prices on some of its top-selling slippers by 30%. Cosy clogs in various colours and sizes are now available for £98, down from £140 and come with the kind of solid sole but warm comfort you’d want from the brand and price point. But there’s plenty more in the Ugg Winter Sale including a wide selection of discounted indoor and outdoor footwear for men, women and children.
The Essential Mini Boot has been reduced from £160 to £127 in three separate colours and is one of the best bargains from the brand.
You can’t go wrong with a pair of Mini Uggs, especially when they’re on sale (Image: Ugg)
Debenhams
Debenhams may no longer grace our high streets, but savvy shoppers know that its website is a treasure trove for massive discounts on both branded and unbranded items. Their Blue Cross sale boasts up to 70% off, with an additional 20% off 10,000 lines. From perfume to bedlinen, furniture to cosy winter fashion there’s something for everyone.
This classic Stuhrling designer watch is one of the most eye catching discounts. Reduced from £2,295 to £267, this 45mm automatic timepiece comes in four different colourways perfect for all styles.
Oodie
Oodie made waves with its substantial Black Friday discounts, offering a staggering 50% off everything site-wide. While their Boxing Day sale isn’t quite as extensive, many of their flagship products are actually available at even better prices than on Black Friday.
My top picks are my two winter Oodie staples: The Outdoor Oodie, currently 55% off at £49 making it cheaper than many coats and the iconic Original Oodie in blue. I bought one years ago for considerably more than the £29 it’s currently costing in the sale at a 55% discount and it’s been washed and worn many times and is as warm and fluffy as ever.
The Wellbeing Pod Mini Electric Diffuser is now £44 (Image: NEOM)
Amazon
Amazon’s sale focuses mainly on their own-brand devices, which may seem limited until you consider their extensive range of products, from tablets and smart TVs to Ring and Blink smart home and security tech.
If you’ve not picked up one of the latest generation of Echos now is a good time – it’s currently reduced by 55% taking it down to less than £50.
Roman
Roman was one of the brands who kicked off their sale early, offering chunky deals on everything from party attire to pyjamas and everyday essentials but they’re also giving shoppers 99p next-day delivery and an extra 10% off for a limited period.
Coats are marked down by up to 41%, including my top pick, a chic and cosy faux fur aviator jacket, now £35, reduced from £60.
Face the Future
For those seeking to snag a bargain on high-end skincare, Face the Future’s winter sale is offering up to 40% off on brands such as ESPA, NEOM, Olaplex and Augustinus Bader. This is one of the first significant beauty sales to keep an eye on for substantial discounts on both beauty essentials and gift options, although we’re expecting Charlotte Tilbury to launch shortly too.
NEOM’s Wellbeing Pod is a sleek and compact essential oil diffuser that can give a calming presence to a room without worrying about lit candles. It’s currently 20% off and the perfect post-Christmas pick-me-up – having spent the season sorting gifts for everyone else it’s a lovely choice for a treat for some much-earned me-time.