Saturday, November 2, 2024

Are these ‘world lagers’ brewed in Britain or abroad? After astonishing success of Yorkshire-brewed ‘Spanish’ beer Madri, how 80% of ‘global beers’ sold in supermarkets are British made

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Madri Excepcional lager took the world by storm after it launched in October 2020, in just four years it was bringing in a whoppy £100m in sales for its parent company Molson Coors. 

The Spanish styled lager, whose logo is a man dressed in a traditional chulapo and whose slogan is ‘el alma de Madrid’, meaning the soul of Madrid, has soared through the ranks to become the sixth best selling beer worldwide 

However, the company has come under fire over its heavy Spanish marketing as the beer is actually brewed 2000 miles away from Madrid in Tadcaster, Yorkshire, which it claims is for environmental reasons. 

But it is not the only brand to be marketing its goods under the assumption that it is from an idyllic holiday destination, in fact new data from NIQ argues that around 80 per cent of ‘world lagers’ in supermarkets are actually brewed in the UK. 

Do you know which of these 20 beers are brewed in the UK and which are brewed abroad? Scroll down for the answers. 

Victoria Malaga

Amstel Lager

Amstel Lager

San Miguel

San Miguel 

Grolsch beer

Grolsch beer 

Birra Moretti

Birra Moretti 

Carling Beer

Carling Beer

Peroni

Peroni

Cobra

Cobra

Foster's

Foster’s

Tiger

Tiger 

Coors

Coors

Asahi

Asahi 

Stella Artois

Stella Artois

Carlsberg

Carlsberg 

Budweiser

Budweiser

Beck's beer

Beck’s beer

Corona beer

Corona beer

Brewdog IPA

Brewdog IPA

Mythos beer

Mythos beer

Answers

Victoria Magala: Malaga, Spain 

Amstel: Manchester, UK 

San Miguel: Northampton, UK 

Grolsch: Enschede, Netherlands

Birra Moretti: Manchester, UK 

Carling: Burton upon Trent, UK

Peroni: Italy 

Cobra: Burton upon Trent, UK 

Fosters: Manchester, UK

Tiger: Singapore 

Coors: Tadcaster, UK

Asahi: Padua, Italy  

Stella Artois: Magor, South Wales

Carlsberg: Northampton, UK 

Budweiser: Magor, South Wales

Bitburger: Rhineland-Palatinate, Germany 

Becks: Magor, South Wales

Corona: Magor, South Wales

Brewdog IPA: Ellon, Scotland

Mythos: Thessaloniki, Greece 

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