Despite boasting a 279-mile-long coastline adorned with golden sandy beaches and stunning forests, Albania remains an overlooked treasure, often bypassed by holidaymakers.
Those who have stumbled upon its charm often liken it to the Maldives, thanks to its crystal-clear waters and serene resorts.
Contrary to popular holiday hotspots like Spain, Greece, and Italy, the southeastern European country is working to boost its tourism rate rather than curb it.
Albania is hoping to bring its total annual visitor figure to five times the current population of the country, which stands at 2.8 million.
The 14 million goal would be a four million increase on the 10 million visitors reported for 2023.
To increase its attractiveness, Albania is also building a whole new £88 million airport to cater to tourists.
The introduction of Vlora International Airport will undoubtedly give tourists another reason to visit this riviera, as it will significantly reduce the travel time from the airport to the coast.
The Albanian government first unveiled plans for the new airport in 2017, and by 2021, Mabetex International, a company known for its expertise in large-scale civil engineering projects, announced its intention to pour over £88million into the initial phase, which includes the construction of both a runway and terminal.
The upcoming airport is said to feature a range of facilities, including a 1.9-mile runway, a sprawling 12.43 square-mile terminal, an operation tower, and a fire brigade building.
Albania is ideal for budget-conscious travellers, with flights from London to Tirana costing less than £100 during peak season, while an average meal can set you back just £5.
A pint of beer will only cost around £1.10, while a glass of wine is slightly pricier, averaging at £1.70.
Accommodation in Albania also offers great value for money, with beachfront rooms available for as little as £25.
Depending on tourists’ needs and preferences, there are numerous areas within the country waiting to be explored.
Beachgoers seeking respite from the traditional seaside lounging can discover Albania’s impressive Canyon of Gjipe, nestled between Dhermi and Vuno, winding its way down to the pristine Gjipe Beach.
Further along the Albanian Riviera, the gem-like Ksamil is causing a stir among influencers, with many branding it Europe’s answer to the Maldives due to its burgeoning popularity on social media.
Another must-visit spot for tourists is Dhermi, a village that boasts one of Albania’s most popular and longest beaches, complete with palm frond umbrellas and sunbeds overlooking the sea.