Italy is one of Europe’s leading holiday destinations for a reason. From gorgeous beaches to ancient history and pizza under the sun, it’s no surprise it’s the top choice for many Britons.
But if the country’s most popular destinations seem a little crowded, there are a few lesser-known gems.
The travel experts at KAYAK have recommended Olbia, a seaside city in Sardinia, as a great choice for Britons looking for fewer crowds.
A spokesperson said: “Nestled along Sardinia’s coast, Olbia is a rising holiday destination with flight searches up 54 percent this summer compared to last year.
“Situated amidst the waters of the Tyrrhenian Sea, Olbia is a lesser-known alternative to Sicily, offering tourists stunning beaches and piazzas ringed by wine bars, picturesque harbours and authentic eateries.”
A coastal city in northern Sardinia, Olbia has a palm-lined waterfront and offers easy access to Italy’s gorgeous Costa Smeralda.
Porto Istana Beach is the area’s best-rated beach. One tourist wrote on Tripadvisor: “Beautiful beach with powder soft sand and a rich Sardinian feel. So picturesque and pleasant.
“There is a very peaceful feel with lots of families. The water is warm and shallow, clear and blue.”
Aside from the beach, tourists can explore the historic Basilica di San Simplicio which dates back to the 11th century.
Wander the ancient forts at Nuraghe Riu Mulinu Cabu Abbas for fantastic views of the city or visit Olbia’s archaeological museum.
Looking for a souvenir? Check out the shops along the city’s Corso Umberto which is car-free after 7pm.
Olbia is famed for mussels and they are often eaten raw in the Italian city. You can also get them in a soup.
British tourists can fly direct to Olbia on several major airlines, including easyJet, Ryanair and British Airways. The flight takes around two and a half hours.
Visit during May to enjoy the San Simplicio festival which is a highlight of the year for residents.