The Black Friday 2024 deals are set to be big: this much we know. From that major designer party dress to the bronzer you saw on Tiktok, via a slick new pair of boots and that new pair of straighteners we know you need, there’s likely a deal to be had on pretty-much everything.
Now, as more and more brands join the Black Friday scrum, it can be particularly tricky to scroll through the offers and emerge unscathed. We’ve all got a pair of 10-inch stilettos or a one-size-too-small sweater lingering sadly at the back of our wardrobes, a reminder of impulse-purchases past. So, how to navigate the sales like a shopping pro? That’s something we can help with.
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While us ELLE UK editors might not be able to make it through an hour of Netflix without picking up our phones, when it comes to shopping we know how to focus. Here, we’re passing on all out wisdom so you too can reap the rewards of a successful Black Friday shopping spree. Our first bit of advice? Bookmark this page, check it regularly, and use it to formulate your Black Friday masterplan. Whether you’re in the market for capsule-wardrobe staples or after the biggest deal on the best new hairdryer, we’ve got you…
What is Black Friday?
With beginnings in the United States, Black Friday is traditionally the day following Thanksgiving. Marking the start of the Christmas period, it’s also the busiest shopping day of the year, when retailers discount prices in a hope to boost sales before the end of the year.
There are a few different stories floating around regarding the origins of the term Black Friday. Some believe it to refer to the fact that businesses’ books would be ‘in the black’ following a major sales weekend, while others believe it refers to the disastrous occurrences when almost everyone called in sick to work the day after Thanksgiving.
When is Black Friday 2024?
Black Friday always falls on the last Friday of November which, in 2024, is the 29th.
How long do Black Friday sales last?
How long is a piece of string? Traditionally, Black Friday is November 29, but many retailers start the party early these days – some as early as November 1 – and most continue on to Cyber Monday, which this year is December 2.
Which brands participate in Black Friday?
These days, the behemoth that is Black Friday is hard to escape – and if you can’t beat them, join them. Many of our go-to fashion and beauty names regularly take part in the discounting, from Reformation to Pandora. Here, see all the details on the sales we head to first…
The Best Black Friday Fashion Sales
The Best Black Friday Beauty Sales
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