Global logistics service provider Bleckmann is taking over the logistics operations for Superdry in the UK, from 1 July 2024.
Based at ‘The Duke’ site in Burton-on-Trent, Staffordshire, the transition involves 170 employees who will “seamlessly transfer to Bleckmann”. No redundancies are planned.
Founder and Chief Executive Officer at Superdry, Julian Dunkerton, said: “I am delighted that Bleckmann has now become our global logistics provider. This is a partnership that goes from strength to strength.”
The deal with Superdry marks a “significant milestone” for Bleckmann, further solidifying its position as a leading provider of logistics solutions in the UK market.
Reinardt van Oel, Chief Operations Officer for Belgium and the UK at Bleckmann, commented: “At the European mainland, Superdry has been a client since 2007, and we are proud that we will also now do their logistics in the United Kingdom.”
Bleckmann, experts in supply chain management for fashion and lifestyle brands, also expects to attract new customers to the warehouse, “creating even more jobs in the region”.
Last month saw Bleckmann launch a new white paper with its latest omnichannel insights for fashion brands. The in-depth report sheds light on implementing the right logistics solutions to give brands a “significant competitive advantage” – helping to reduce costs, improve delivery times and grow their customer base.