Brentford FC, the Premier League unit, have announced a partnership renewal with the online retailer, Aosom UK.
With this agreement, Aosom UK will remain a partner of the club until 2026, after establishing a collaboration with the club in 2022.
Over the previous few seasons, junior season ticket holders and premium seat holders have received gifts from Aosom UK at the club’s ‘Christmas with the Bees’ event, contributing to a fantastic experience for the younger supporters.
Last season, Aosom UK also introduced a matchday tournament for Bees supporters during home games. The lucky individuals received an Aosom voucher worth up to £250. This season, Aosom’s matchday competition will continue, and Brentford supporters can once again showcase an interest in participating.
Adam Ward, Brentford FC’s Head of Partnership Services, said, “Aosom UK has been a fantastic partner to work with for the last couple of seasons. They are always open for new ideas and are always looking at ways they can add value and provide opportunities for Bees fans. We’re very pleased they have renewed their partnership with us and we look forward to seeing how our already strong relationship develops even further.”
Aosom UK is an online e-commerce shop that offers a variety of homeware, kitchen, garden and outdoor, pet, office, and automobile items to clients in the UK and Ireland.
Arvind Panchmatia, Aosom UK’s General Manager, said, “Extending our partnership with Brentford Football Club reflects the strong partnership we’ve been building over the years. Our collaboration during the last two seasons has been very well received, driven by shared values of passion, teamwork and community spirit. We’ve seen fantastic engagement with fans both on and off the pitch; looking forward to continuing this journey with even more shared success in the seasons ahead.”
In recent times, the unit also developed commercial ties with Destination Sport Group, University of West London (UWL), Utilita Energy, Visit Tampa Bay, NATURLI’, and Brunner.