Friday, November 22, 2024

Business class: UK cycling industry struggles despite road and track success

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This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here.

Read our full range of business picks here.

Specification:

  • AQA

    3.7.5 Analysing the external environment to assess opportunities and

    threats: economic change

  • Edexcel

    3.1.4 Impact of external influences

    Key business terms from the article to research

    Imports

    Downturn

    Market share

    Consumer confidence

    Private equity

Click to read the article below and then answer the questions:

UK cycling industry struggles despite road and track success

  • What PESTLE factors are hitting the UK cycling industry?

  • Draw a demand and supply diagram to show the changes mentioned in the article

  • Do you believe cycling is experiencing a ‘decline’ phase on the product life cycle?

    Extended research

    The cycling industry focuses on ‘big ticket’ sales.  Do you believe the industry demonstrates enough characteristics of an inelastic good to warrant these sales?

Tim Punter, Moulsham High School

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