SKY SPORTS’ Deadline Day broadcast was interrupted by a fan holding rubber genitalia.
Reporter Kaveh Solhekol was stood outside Chelsea‘s Stamford Bridge when the incident occurred.
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The journalist was giving viewers an update on Jadon Sancho‘s potential move to the Blues from Manchester United when a fan wandered behind him.
He reached into his pocket and appeared to pull out a sex toy from his pocket.
The prankster stood directly behind Solhekol and waved it towards the camera.
A Sky Sports News employee tried to usher the man off screen.
But they then swiftly decided to cut the live feed and return to the studio.
Fans could not believe it, with one saying: “Instant classic.”
Another added: “Deadline Day is well and truly back.”
A third laughed: “This is beautiful.”
When Sky Sports News went back to Stamford Bridge for another transfer update, Solhekol had re-located.
He was instead broadcasting live from a terrace opposite the ground away from any potential unwanted guest appearances.
This is not the first time Sky Sports News’ Deadline Day show has been ruined by an X-rated item.
Back in 2014, a fan waved a purple sex toy next to the ear of reporter Alan Irwin in a moment that viral on social media.
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SUNSPORT’S TRANSFER NEWS LIVE
TRANSFER Deadline Day is here – with clubs against the clock to finalise their summer business.
Chelsea reportedly remain in talks to sign Victor Osimhen from Napoli, with time running out for the Blues to complete a deal.
Meanwhile, Ivan Toney is expected to join Saudi Pro League club Al-Ahli, according to reports.
Elsewhere, Newcastle are set to walk away from their long-running pursuit of Crystal Palace centre-back Marc Guehi.
In other news, Chelsea and Juventus remain in discussions over a deal for Manchester United winger Jadon Sancho ahead of the 11pm deadline.
Follow our LIVE DEADLINE DAY BLOG for all the latest deals, gossip and exclusives.