But aside from the celebrity adoration, it’s the royals that feed his fashion imagination. While it’s a badge of honour for any British fashion designer to dress Catherine, it’s her late mother-in-law Princess Diana that Stokey-Daley’s long been enamoured with. “She had this sense of style that was almost at the cutting edge, but never going over that edge. She understood how to convey a message with style in her own unique way. There’s an image of her in a tartan jacket that I particularly love for its sense of Britishness.”
The King is also part of the S.S. Daley style lexicon. “King Charles has been such a champion of British menswear throughout the years, and images of him in his youth – either in knits in Scotland or in his iconic safari jacket – are part of my moodboard,” said Stokey-Daley.
The designer has built a reputation for taking those upright style traditions – Etonian boater hats, black tie tops and tails straight from Saltburn – and skewering them with a twisted sense of what British classicism and class systems mean.