Rivalling traditional sights like the London Eye and Big Ben for social media attention, colourful courtyard Neal’s Yard in London claimed the top spot as the UK’s most Insta-worthy landmark, with 183,907 posts.
Sheffield’s trendy Kelham Island neighbourhood ranked second, with 93,691 hashtags, with the picturesque Dean Village in Edinburgh, located along the Water of Leith, completing the top three with 82,643 hashtags.
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The only other Scottish location to feature in the UK’s top 15 list is Ashton Lane in Glasgow, which came in 10th position with 31,971 hashtags.
On the global stage, The Dubai Mall, the world’s largest mall, reigns supreme with 7,237,343 hashtags, making it the world’s new landmark according to Instagram users.
Dubai’s dominance continues with Dubai Marina (6,057,997 hashtags) and Dubai City Walk (2,557,044 hashtags) in second and third place respectively.
A spokesperson from Premier Inn commented: “Social media has revolutionised the way we discover new places and share travel experiences. Our research into Instagram’s most popular landmarks not only reveals exciting destinations for our guests to explore but also highlights how travel preferences are evolving in the digital age.
“We’re thrilled to see so many UK locations feature prominently in our findings; a testament to the beauty and diverse experiences our country has to offer. And whether you’re capturing the charming canals of Birmingham or snapping the futuristic skyline of Dubai, these Instagram hotspots are often just a stone’s throw away from a Premier Inn hotel, offering a good night’s rest to prep for your next adventures and the exciting memories ahead.”