NEW YORK, NEW YORK – JULY 01: The H&M logo is seen at a store in Herald Square on July 01, 2024 in New York City. (Photo by Michael M. Santiago/Getty Images)
NEW YORK, NEW YORK – JULY 01: The H&M logo is seen at a store in Herald Square on July 01, 2024 in New York City. (Photo by Michael M. Santiago/Getty Images)
H&M is set to reopen its doors in a new Belfast location next week.
The new Castle Street store will offer customers a new, fresh interior look and feel for the brand, with the grand opening to take place at 10am on Thursday July 25.
Offering womenswear, menswear, kidswear and accessories, the 2,228 sqm store will also focus on the omni channel, seamless customer experience offering new services including self-checkouts.
“We are delighted to be enhancing our presence in Belfast.
“New omni-channel services will offer customers more convenience, while an elevated interior design will enable them to shop our latest fashion collections and styles in a more curated and inspirational way,” said Klas Degeryd, Head of Expansion, H&M UK & Ireland.
The first 100 customers in the queue next Thursday will receive a complimentary gift with their purchase.
Additionally, H&M Members will enjoy an exclusive 20% discount on their in-store purchases.
The new store is one of many opening in Belfast’s latest, retail and leisure development, The Keep.
“It is fantastic that this once derelict building has been transformed by local property company Alterity Investments into Belfast city centre’s largest retail redevelopment project since Victoria Square.
“It is especially exciting to have one of Europe’s largest fashion brands, H&M, choose the Keep for a flagship store,” said Brian Kidd of The Keep’s letting agents Frazer Kidd.
H&M have said, with sustainability at the heart of its business model, it will continues to lead the transition to circular, climate positive fashion and homeware, values which will be built into the foundation of the new store.