Leisure and tourism businesses in West Lindsey are set to benefit from a second set of FREE workshops designed to maximise the visitor economy offer in the district.
West Lindsey District Council is engaging with Unmissable England, who specialise in experiential tourism, offering business support and training to tourism businesses across England.
Two new FREE workshops are now available this autumn, via funding from the UK Shared Prosperity Fund for West Lindsey businesses which are aimed at the leisure and tourism sector.
Two fully funded workshops previously took place in March 2024 with over 20 businesses in attendance learning how to develop their own visitor experiences, and how to attract walkers and cyclists.
Cllr Lesley Rollings, Chair of Prosperous Communities and Corporate Policy Committee, said she is delighted that more free training has become available for businesses.
She said:
“Supporting our businesses is vital in stimulating the growth and development of the district. These workshops are a great opportunity to receive specialist advice from real tourism experts which in turn will add value to our visitor economy and further boost our fantastic offer”.
Chris Brant, Director & Experiential Tourism Advisor at Unmissable England is looking forward to returning to West Lindsey.
He said:
“I am thrilled to return to West Lindsey District to present these training workshops,” said Chris Brant, tourism advisor from Unmissable England. “It’s a wonderful opportunity to help local businesses enhance their marketing strategies and improve accessibility, ensuring a more inclusive and successful tourism experience for all.”
Details of the next two workshops are below:
A Warm Welcome to All
Thursday 10 October, 10am to 12.30pm, followed by a networking lunch
The Bistro Bar & Kitchen, 55 Queen Street, Market Rasen, LN8 3EN
This free 2-hour workshop presented by Chris Brant from Unmissable England highlights new target consumer groups with additional physical/cognitive/sensory needs and cultural diversity.
Chris will break down these target customer segments with practical ideas and solutions to ensure everyone receives a warm welcome and their needs met.
This workshop will introduce and cover the following areas:
- Meet new target customer segments with additional needs
- How to assess accessibility of a visitor experience or service
- How to address the requirements of the target customer segments
- How to develop a truly accessible tourism offer and meet demand
- How to bring to market and promote an accessible product
How To Market Your Tourism Business
Friday 18 October, 10am to 12.30pm, followed by a networking lunch
The Cross Keys Stow, LN1 2DD
This workshop provides businesses with practical and effective solutions to market and promote their tourism business using a variety of channels and methods. From online distribution, social media, driving up website visits, to Google Ads and TripAdvisor reviews.
Straightforward solutions and ideas to get businesses on the map – quite literally – Google Maps! Discover how businesses can create the own mini marketing strategy to focus on markets and audiences using effective marketing channels. See why online review sites like Google Review and TripAdvisor really do matter and how responding can enhance future bookings.
Places are limited, therefore booking is essential. To secure your free place, please email tourism.info@west-lindsey.gov.uk. To receive regular updates on a range of topics including business support, grants and training, sign up to the Business E-Brief.
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