The Liverpool ONE Morphe shop has been boarded up
A full list of Morphe stores closing across the UK and Europe has been confirmed. Yesterday the ECHO reported that the Morphe shop in Liverpool ONE had been boarded up and was closed.
It comes after a number of former employees took to social media, including X and TikTok, to share that staff across the UK had been made redundant and that branches were closing imminently. A spokesperson for Morphe told the ECHO: “Given the difficult UK retail trading environment and disproportionately high rents, we made the difficult decision to close our eight owned Morphe stores in the UK and Amsterdam.
“While this was a difficult decision as it impacted some incredible people who worked in our stores, this move aligns with our strategy to prioritize and expand our growing wholesale and e-commerce operations, similar to our model in the US which has proven to be very successful.
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“We are immensely grateful to our incredible store teams for their dedication and passion over the years. We are immensely grateful to our incredible store teams for their dedication and passion over the years and are working to support them through this transition.
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“Due to store closures, impacted store team members were made redundant immediately. In recognition of their dedication, the parent company Forma Brands LLC has provided goodwill payments to all affected employees, equivalent to an enhanced redundancy package.”
Morphe is now available online, or from counters in Boots and Superdrug, as well as selected Selfridges, H Beauty and Flannels stores. All Morphe stores have also been removed from the Morphe.com store locator. Now Morphe is only available locally from Superdrug on Upper South John Street, in Liverpool ONE, Superdrug on Parker Street and Boots in Clayton Square.
The full list of Morphe closures are:
- Glasgow
- Stratford
- Liverpool
- Cardiff
- Birmingham
- Manchester
- Newcastle
- Amsterdam