Ciao, friends! For the past five days, I have been immersed in the world of Italian fashion, seeing the S/S 25 collections up close and personal from the runways, showrooms and appointments of Milan Fashion Week. Craftspersonship and glamour are always top of the agenda in the Italian capital; I never tire of seeing really beautifully made clothes, bags and shoes, and no other fashion hub does quiet luxury quite like it.
Many of us view this movement as an ongoing trend, but quiet luxury has long been the cornerstone of Italian style. Glance at any of the locals (not on their way to the shows) and it’s plain to see: they invest in high-quality goods that are classic and made to last. People accessorise and add personality to these elevated basics, but this will forever be a city full of chic, pulled-together outfits that simply don’t date.
Some labels stand head and shoulders above the rest, having been purveyors of this kind of luxury for decades: Max Mara‘s clean lines and even cleaner palette, Tod’s sophisticated workwear and Loro Piana‘s impeccable tailoring and knitwear all set the blueprint for a wardrobe with longevity.
That’s not to say that trends weren’t abundant—they were! The overarching theme? A lightness and sweetness that ran through many of the collections with featherlight fabrics (think chiffon, lace and gauzy organzas) and the most heavenly of colour palettes (washed-out pastels, neutrals and plenty of subtle whites and off-whites) were whipped up into flirty, slinky, billowing-in-the-wind kind of dresses. Tailoring came loose-fitting and elegant, whilst statement skirts played the main character, paired with more casual tops for that Milanese dressed-up-but-not-too-dressed-up aesthetic.
So, let’s get into it. Here are the eight trends I noticed on the S/S 25 runways at Milan Fashion Week.
Soft Shades
Pistachio green, plaster pink, limoncello yellow… the colour palette across the majority of MFW shows was soft, sweet and undeniably summer-ready. Rendered often in semi-opaque chiffons, liquid satins or the finest silks, the colours were worn solo and together to great effect.
Philosophy di Lorenzo Serafini
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
Art Scene
One of the most adventurous trends at MFW was the abundance of artwork splashed over clothes and accessories. From poster-style prints to blown-up photographs and classical paintings, there was a literal tapping into the world of visual arts to create a break from the standard prints we normally see return for the summer months, such as stripes or florals.
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
Parka and Party
None of the designers knew six months ago that Oasis would reunite for the most anticipated gigs of this decade, but there was something distinctly Brit-pop about the array of functional outerwear pieces combined with party looks—a parka with a sparkly dress seems like a perfect outfit to rely upon should you be fortunate enough to bag a ticket to see the Gallagher brothers.
(Image credit: Courtesy of Prada)
(Image credit: Courtesy of Prada)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
White as a Sheet
Moschino’s runway featured lines and lines of bright-white laundry pegged above editors, and it set the tone for a theme that was present across the city: white cotton poplin fabric was used to create sundresses, throw-on co-ords and laid-back tailoring, whilst white jersey came up in vests, tube dresses and more. If there’s one thing to invest in for S/S 25, it’s stain remover.
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Courtesy of Ferrari)
Freaky Florals
Florals for spring? Groundbreaking, I know! But hear me out: spring 2025’s florals genuinely look quite strange, and all the more appealing for it. Whether scratched into paint to create a radical rose print, appliquéd for 3D texture or in strange colour combinations, it seems florals are far from classic for next year.
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Courtesy of Etro)
(Image credit: Launchmetrics)
Flapper Girls
The omnipresence of Y2K and a return to bohemia this year meant I was surprised to see the 1920s influencing some designer collections. It wasn’t a full-blown homage to the decadent era, but rather a subtle nod to the flapper dresses that women wore so freely during the time. Heavily beaded dresses (a decorative trend at both LFW and MFW) in loose silhouettes with dropped waists, this style of dress was modernised with no-makeup makeup and very few accessories.
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
Philosophy by Lorenzo Serafini
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
Skirt + Polo
One pairing I saw time and again was a knee-grazing skirt with a knitted polo shirt. It has that kind of offbeat Milanese vibe of smartness combined with something unexpected, and I imagine it would make for a reliable and chic office outfit.
(Image credit: Launchmetrics)
(Image credit: Courtesy of Prada)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
Animal Kingdom
If any one country would ascribe to the notion that animal prints are basically a neutral, it’s Italy. Leopard print was across coats and shoes, whilst snake print turned up almost everywhere. This is one of those never-ending trends that boomerangs around every year—a wise investment.
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)
(Image credit: Launchmetrics)