FASHION RETAIL NEWS UK
The Juicy Couture fashion brand has returned to UK physical retail by opening a 1,200 square foot store at Westfield Stratford City.
The space includes elements from previous Juicy stores, including slogans, graffiti-inspired artwork and neon lighting, with modern touches like bursts of black and pink.
Other features include a metallic runway and a pink boudoir where visitors can explore and try new products.
Rajiv Batra, Batra group director, Juicy Couture’s license holder for the UK and Europe, said: “Spanning more than two decades, Juicy Couture’s enduring legacy has gained the brand a loyal following throughout the world, and we can’t wait to bring the physical shopping experience to life for fans in London.
“This new space presents a modern take on Juicy Couture’s eclectic previous store concepts and perfectly encapsulates the brand’s unique approach to fun and casual glamour.”
In addition to stocking the latest Juicy Couture styles, the store will showcase the brand’s recent Once Upon a Time collection, which will be featured in a special campaign. Fronted by Cindy Kimberly, this will be highlighted in the store’s opening window display and will run throughout the festive season.