“And that’s Nick hitting the road!”
Ahead of the UK Freeway Truck tour, Lidl has released a video featuring employee Nick as he gets the truck ready for its festive adventure.
Why is the Coca-Cola truck famous?
The Coca-Cola Christmas truck was first seen in the brand’s hugely popular 1995 advert.
At the time they were known as Christmas Caravans and were decorated with images of the Coca‑Cola Santa by artist Haddon Sundblom.
The 60-second clip features the now-iconic Holidays Are Coming song, which is still synonymous with Coca-Cola to this day.
The truck began touring the US in 2001 but didn’t start visiting the UK until 2010.
Lidl launched its rival to the iconic red Christmas truck this year for the very first time.
Where will the truck be visiting?
The full list of locations the truck will visit, and the dates it will arrive there are as follows:
- Dundee – November 14
- Harrogate – November 16
- Hull – November 17
- Nottingham – November 21
- Wolverhampton – November 23
- Wrexham – November 24
- Luton – November 28
- Bournemouth – November 30
- Southampton – December 1
The full route
The tour kicks off today in Dundee’s Slessor Gardens, followed by stops in Harrogate on Saturday and Hull on Sunday.
Lidl’s Christmas Freeway Truck hits the road!
Lidl’s Christmas Freeway truck is bringing festive cheer to towns and cities across the UK for the first time ever! From November 14th until December 1st, this mobile celebration will stop at nine locations, offering free gifts, food tastings, and plenty of holiday fun.
At each stop, the first 250 visitors will receive a special box filled with Middle of Lidl goodies. Plus, 1 in 10 boxes will contain a ‘Golden Ticket’ worth £100 towards your Lidl Christmas shop!
Visitors can also sample holiday treats like panettone, snowmallows, and alcohol-free mulled wine, and enjoy the Magical Wish-mas Booth to share their Christmas wishes.
