Thursday, November 14, 2024

Maison Battat expands offering at leading UK retailers

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Maison Battat has expanded its distribution in the UK, making several of its new and existing ranges available at Fenwick, Hamleys and Smyths Toys in time for Christmas. 

Maison Battat has announced the expansion of its brands in the UK just in time for the holidays. Consumers can now access a wider variety of play patterns for all ages from its high-quality and affordable brands.

The company has teamed up with Fenwick, becoming a cornerstone of the retailer’s new Dolly Ville area, packed with dolls from brands including Barbie, Baby Annabell and Battat’s Our Generation and LullaBaby brands. Launched in early October in Fenwick’s flagship store in Newcastle, this new concept brings an interactive space for kids to explore the world of dolls.

Four additional Battat brands are also launching at Fenwick, including B.toys, Driven, Terra and Battat Education, with highlights including the Battat Education Stir & Sort, B. toys Splash N Scrub Sink and Driven R/C Toys all making their UK debut ahead of Christmas.

Battat Education is a new pre-school educational range designed to build key development skills, and the range is also launching at Smyths Toys. Included within the collection is the Bright Explorer Light Box, the EggsXpress Yourself bus, the Shake & Match game and the Penguin Math Balance game.

The supplier is also expanding its offering at Hamleys with a new range of Our Generation products and a new B.toys pre-school range landing in time for the holidays. A new store refit has been designed to draw customers in and offers more choices than ever.

Find out more about the range here, or contact Allysyn.Gordon@battatco.com.

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