Mango unveils first teen store in the UK

The 2,480 sq ft store at Foubert’s Place near Carnaby street, which opened its doors on Saturday (29 June), marks Mango’s first standalone teen store outside Spain. It will include clothing, footwear and accessories, from everyday wear to occasionwear.

The retail space features a Mediterranean-inspired concept led by warm tones and neutral colours, combined with natural materials such as ceramics, tuff rock, wood, marble, esparto grass and leather.

After launching Mango Kids in 2013, the retailer unveiled its teen line aimed at adolescents aged 11 to 15 years old in 2020. The first physical store with a permanent teen offer was the Mango Kids store in Calle O’Donnell in Seville at the end of 2021.

In June 2022, Mango Teen opened its first standalone store in Westfield La Maquinista shopping centre in Barcelona and grew its store portfolio to 14 as of 31 December 2023. The retailer plans to have 25 teen stores by the end of 2024, which will be located in Spain, UK and Andorra.

The international expansion for its teen line comes after Mango Kids and Teen recorded a turnover growth of close to 20% in 2023 with revenue from the category accounting for 8% of the group’s total sales of £2.6bn.

Drapers caught up with Berta Moral, director of Mango Kids and Teen, about opening the retailer’s first international teen store in the UK and its future plans for the youth line.

Why did Mango choose the UK to open its first international Teen store and why now?

The UK is one of the priority markets for Mango’s international growth. This year we plan to open more than 20 stores in the country as part of our 2024-2026 strategic plan, which aims to open more than 500 stores by 2026.

The opening of the first Mango Teen store internationally now marks a turning point. After launching Mango Teen online in 2021 and consolidating its physical presence in the past years in Spain with significant growth, the next step is to launch internationally with standalone stores to continue inspiring and bringing current, fresh and youthful designs to young audiences. 

What’s different about Mango Kids and Teen stores?

In Mango Kids we have the Kids Lab concept which reinforces product display and presents it in a way more adapted to the needs of customers.

The retail concept in Mango Teen stores is New Med, Mediterranean-inspired design which conceives the Mango store as a Mediterranean home.

What products are popular with Mango’s teenage shoppers?

Mango Teen targets a young consumer involved in the purchasing decision and who [look for] trendy, stylish and comfortable clothing. This audience looks for denim, fashion-forward pieces, such as crop–tops, miniskirts and blazers and accessories that can elevate their outfits and add a personal touch.

Mango Teen at Foubert’s place, London

What are the future plans for Mango Kids and Teen?

We are optimistic about continued strong performance in the coming years. Mango Kids and Mango Teen allow us to inspire and bring our passion to children and young people.

Mango Kids celebrated its 10th anniversary last year with record sales figures exceeding €200m [£173.8m] turnover and over 650 stores in more than 70 markets, as well as an online presence.

Mango Teen has experienced double-digit [sales] growth every year since its launch [in 2020] and is currently undergoing an ambitious expansion plan almost doubling its store count this 2024 and disembarking internationally for the first time.