Marketing analytics business PolyBox is laying the groundwork for the next chapter in its expansion after securing funding from Innovate UK.
The Newcastle-based business uses AI tools to enable marketers and marketing agencies to view data from multiple sources such as Google and Meta in real time, providing instant insights into campaign performance across different channels and auto-generates reports for clients.
The firm, founded by Newcastle University graduates Rojin Yarhmadi and Nikolaos Benopoulos, said it will use the funding to integrate third-party open-source data into the existing model, offering even more comprehensive analysis capabilities.
The funding came in the form of a grant as part of the Innovate UK Creative Catalyst scheme, a £10 million government fund to support the growth of untapped innovative businesses and to increase investment in creative talent, with grants of up to £50,000 awarded under the scheme.
Nikolaos Benopoulos, CMO and Co-Founder of PolyBox, said: “We are so excited to have the support of Innovate UK. We really think with this grant we can actualise our plans and hopes for what we want to build.
“The abilities and power that we can harness through this technology can really push the boundaries of what is considered possible in the marketing industry.”