TUI is to sponsor the next series of Married at First Sight UK, which will be aired in the autumn.
The operator will be featured on the popular reality show on E4 and Channel 4 streaming, across E4 and the show’s own social channels, as well as MAFS UK content on Channel 4’s YouTube, with specially produced idents created at the TUI BLUE Meltemiin in Santorini.
UK & Ireland Director of Brand and Content Sara Ali said:“MAFs is one of the most talked about shows on TV, and aligning with a programme that celebrates new beginnings and adventurous journeys is a perfect brand fit.
“The partnership will connect us with a dedicated fanbase in a culturally relevant way through light-hearted, relatable content that enhances the on-screen story telling. Who doesn’t remember the butterflies of that first romantic getaway? We can’t wait for the first episode to air.”
Channel 4 Content Solutions Leader Rupinder Downie said: “TUI is MAFS UK’s perfect partner – with both properties offering viewers an escape from the everyday.”