MINISO, the global lifestyle retailer, has opened its first blue retail destination at Bluewater Shopping Centre in Dartford, Kent. Located on the Lower Thames Walk, opposite Foot Locker, the new store has officially opened its doors.
Spanning over 2,000 sq ft, the store features MINISO’s best-selling products, including popular blind boxes, soft plushies, affordable homewares, and charming accessories. The Bluewater location will also be among the few stores in the UK to feature MINISO’s latest Beauty and Self-care range, including face masks, hand creams, and lip masks.
Departing from MINISO’s signature pink aesthetic, the Bluewater store captivates with enchanting baby blue hues, inspired by the beloved Sanrio Cinnamoroll character. Shoppers can browse under fluffy clouds through dedicated zones for Sanrio, beauty, snacks, and Blind Box collectables. The store features floor-to-ceiling LED screens and a corner overflowing with plush toys, creating a magical shopping experience. Whether you’re a Sanrio superfan or looking for affordable accessories, the Bluewater store is designed to transport you to a realm of pure joy.
Nostalgia plays a significant role in MINISO‘s new store, with products making a comeback from the 80s and 90s. The collections include classic cartoon characters like Snoopy and Care Bears, Hello Kitty, and vintage handheld tech such as Tamagotchis.
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The new opening is MINISO’s 27th store in the UK, following successful locations in Westfield Stratford City, Westfield White City, Ealing Broadway Shopping Centre, and Brent Cross. Saad Usman, Chief Operating Officer at MINISO UK, said: “At MINISO, unveiling the first-ever Blue store at Bluewater Shopping Centre marks an exciting new chapter for us. This is our third store opening of 2024, with more to come as we expand our presence across the UK. As the very first MINISO store in Kent, we’re thrilled to bring the blue to Bluewater and spread MINISO’s joy to more premier shopping centre destinations. We can’t wait for customers to immerse themselves in this vibrant new space.”
On Friday, shoppers had the chance to meet the lovable mascot PenPen, and the first 300 customers received a complimentary goody bag valued at over £25 with any purchase.
James Waugh, Centre Director at Bluewater, commented: “At Bluewater, we strive to offer our guests the best possible shopping experience. We’re delighted to welcome such an innovative brand as MINISO to our retail line-up, and we are sure that MINISO will make a great addition to the centre.”
