Contemporary demi-fine jewellery brand Missoma is to open a new flagship store at the Victoria Leeds shopping centre this summer, adding to its first permanent UK store which opened at 46 Monmouth Street in London in November 2023.
The new store will be located opposite Louis Vuitton in Victoria Quarter’s County Arcade and will showcase the brand’s collection of pieces in gold and silver, including its solid 14ct gold styles – handcrafted with “conflict-free” diamonds, emeralds, baroque pearls and blue sapphires.
There will also be a range of collaborations with Missoma’s original muse, digital creative and stylist, Lucy Williams, fashion designer Harris Reed, and Beijing-based creator, Savi.
In-store experiences will include the brand’s piercing and welding services, as well as instant free engraving.
Marisa Hordern, Founder and Creative Director at Missoma, said: “|Missoma’s signing at Victoria Leeds is truly a milestone moment for our London based brand. As we enhance our presence nationwide, our expansion strategy remains focused on premium retail destinations that reflect Missoma’s brand values of community, artisanship, creativity and sustainability.
“This, coupled with Victoria Leeds’ great reputation and desirable catchment, made it the obvious choice to open our second store. We are so excited to grow our Leeds community and to embark on this next chapter with the team there.”
Rachel Bradburn, Leasing Director at Victoria Leeds, added: “We are absolutely thrilled to be Missoma’s destination of choice for their first standalone store outside London. This reinforces our reputation as a leading destination for best-in-class retailers and flagship debuts.
“Missoma’s arrival in Victoria Leeds highlights the exceptional quality of our curated retail mix and the opportunities for brands to confidently embark on regional growth in the UK. We can’t wait to welcome Missoma’s renowned, responsible, and innovative approach to demi-fine jewellery!”
Missoma will add to the existing portfolio of jewellers at Victoria Leeds, including Boodles, Monica Vinader, Berry’s and Astrid & Miyu.
The news follows the recent announcement that manufacturers of fine perfumery, Le Labo, which is part of Estée Lauder, is set to make its regional debut at Victoria Leeds this September.
The 1,500 sq ft Le Labo boutique will be set across four floors on Queen Victoria Street, and will offer the brand’s core collection of 19 “genderless” perfumes and 12 candles, as well as sensorial formulas for body, hair and face, and its grooming line.