Monday, October 7, 2024

MSC Cruises Strengthens UK and Ireland Trade Teams with Strategic Expansions

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MSC Cruises is strengthening its foothold in the UK and Ireland by enhancing its trade and sales teams. The company has introduced strategic promotions and new hires to support its expanding operations.

With an ambitious vision for growth, MSC Cruises has implemented significant changes to its trade and sales teams, aiming to bolster its presence in the UK and Irish markets. The addition of experienced personnel and the promotion of key team members underscore MSC’s commitment to maintaining high standards and meeting the growing demand from these regions.

MSC Cruises has welcomed three new members to its UK trade support team, reinforcing its commitment to robust industry partnerships. Charlotte Petrides, Zoe White, and Jessica Pearson have joined as trade support executives, reporting directly to Claire Smith, the head of trade support and training.

This strategic augmentation of the team aims to provide comprehensive support and enhance collaboration with trade partners. By investing in skilled professionals, MSC Cruises ensures a stronger and more responsive service for its clients and partners across the UK and Ireland.

In a move aimed at enhancing leadership within its sales division, MSC Cruises has promoted Danielle Weller to the position of senior regional sales manager (south).

After nearly a decade with MSC, Weller’s extensive experience and leadership skills are recognised in this prominent role, ensuring continued growth and success in the southern region.

Additionally, Suzanne Rowe has been appointed to oversee Explora Journeys in Ireland while continuing her role as head of sales for MSC Cruises.

Alana Byrne’s promotion to senior account manager for MSC Cruises in Ireland, under Rowe’s supervision, further strengthens the company’s market strategy.

Steve Williams, the UK and Ireland sales director, emphasized the company’s dedication to its trade partners, attributing their record sales success to well-supported teams.

Williams stated, “We continue to invest in our sales and trade support teams, and I am delighted that we are growing our team and rewarding our exceptional team members with new hires and promotions.”

Cumulatively, the MSC team boasts over 101 years of experience, a milestone highlighting their extensive expertise and dedication to service excellence.

Such depth of experience positions MSC Cruises to adeptly navigate market challenges and opportunities.

This vast collective knowledge base ensures they remain agile and responsive to evolving industry dynamics.

The incorporation of MSC Virtuosa and MSC World America in the upcoming year is expected to enhance service offerings.

By investing in innovative fleets, MSC Cruises aims to elevate the cruise experience, catering to diverse consumer preferences and needs.

MSC Cruises’ strategic personnel expansion and infrastructure investments reflect an unwavering commitment to innovation and leadership in the cruise industry.

The company continues to foster close collaborations with trade partners, aiming to deliver exceptional service and experiences for holidaymakers.


MSC Cruises’ strategic changes to its UK and Ireland trade teams mark a notable commitment to growth and service excellence. These enhancements reflect the company’s drive to maintain its competitive edge and offer unmatched experiences to travellers across these regions.

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