One in five couples have booked separate beds when away on holiday.
A poll of travellers found sleeping arrangements could play a major role in holiday planning for 2025 – with 59% admitting they sleep better alone.
It’s not just having their own bed which is important, as 11% have even booked different rooms.
Almost half (47%) have done this to make sure they have a good night’s kip, and 28% have different ‘sleep preferences’ to their partner.
The study, commissioned by Hilton, is part of its 2025 Trends Report which has coined eight new terms for emerging travel behaviours, with the trend of couples who book different rooms or beds described as ‘The Great Sleep Split.’
More than 13,000 adults from Australia, Brazil, China, Germany, India, Japan, Mexico, Saudi Arabia, Singapore, Türkiye, UAE, UK, and the US took part in the hotel brand’s global report.
Simon Vincent, executive vice president and president of Europe, Middle East and Africa at Hilton said: “Our 2025 Trends Report shows that resting and recharging continue to be primary motivators to travel, and exploring nostalgic destinations with family and friends is on the rise.”
Another relationship trend to rise in 2025 is the ‘Ex-cursion’, which found 34% of people book a trip with friends immediately after going through a break-up.
While 45% of parents indulge in ‘Nostalgications’ – taking their kids to destinations they visited as children. Additionally, 51% are now choosing to take their children away based on the places they always dreamed of exploring when they were young.
Solo travel has shown no sign of slowing down, with the separate Hilton study of 2,000 UK holidaymakers finding 34% are yearning to go on a solo adventure before the end of 2025.
With this trend described as ‘Me-mooning’ in the trends report.
And while 21% are out to meet new friends, the research, carried out through OnePoll, found 12% are looking for a little romance along the way.