Shaftesbury Capital has announced that PANGAIA, the purpose-driven lifestyle apparel brand that innovates through materials science, has opened its first UK standalone store at 57 Carnaby Street, joining the iconic Soho neighbourhood and adding yet another distinctive store to the destination’s versatile fashion line-up.
The environmentally focused retailer has opened a 1,500 sq ft space on Carnaby Street, bringing its collection of premium lifestyle products to Soho and the UK for the first time as a standalone unit, stocking a range of genderless adult and kids’ styles in bright and neutral shades. The store features a large blue sphere installation, created to symbolise Mother Earth, as part of an innovative interior that mirrors the earth-conscious clothing ranges. It also includes a live planter with evergreens, perennials, and herbs, specifically chosen to thrive in the microclimate of a shop. Beyond shopping, visitors can also learn about PANGAIA’s ground-breaking materials science innovations, further highlighting the brand’s commitment to science, purpose, and design.
Michelle McGrath, Executive Director at Shaftesbury Capital, commented: “PANGAIA is one of the most interesting and innovation-driven brands globally. Their flagship UK debut in Soho’s Carnaby Street underscores the district’s reputation for UK firsts, world-class experiences and sought-after consumer demographics. The signing highlights our approach to active curation, seeking out challenger and high growth brands which complement the muti-dimensional nature of the area and its existing brands and restaurants.”
Nathalie Longuet, CEO at PANGAIA, also said: “We are excited to open the doors of our very first standalone UK store in the cultural hub of Carnaby Street in London. We hope our customers will enjoy discovering our purpose- driven apparel while reconnecting with nature and finding a sense of calm in the heart of London.”