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Lord Waheed Alli, the man at the centre of the freebies row engulfing the new Labour government, is under investigation by the House of Lords’ commissioners over an alleged “non-registration of interests”. 

Thanks to careers in banking, TV, and fashion, the 59-year-old has given more than £700,000 of his estimated £200m fortune to the party.

Thousands gifted to Sir Keir Starmer and his wife in luxury workwear and glasses have landed the PM at the centre of a freebies row, in which he was revealed to have received more than any other MP.

Banking and TV fortunes

Waheed Alli was born near Croydon, south London, in the 1960s to a Trinidadian mother and a Guyanese father.

His mother, who worked as a nurse, was Hindu, but Lord Alli decided to take up his father’s Muslim faith instead.

He left school at 16 with nine O-Levels and got a job as a researcher for the specialist financial magazine Planned Savings.

After three years, one of the companies he wrote about invited him for an interview. His second job – as an investment banker for Save & Prosper – eventually saw him able to charge £1,000 a day as a City consultant.

He started making contacts in the Labour Party in the late 1980s – at the same time that his then partner Charlie Parsons convinced him to help launch a new TV production company with singer Sir Bob Geldof.

Lord Alli and Mr Parsons lived together in a mansion in Kent, where they would often throw lavish celebrity parties.

Their company – Planet 24 – produced The Big Breakfast and The Word, and the pair became highly influential members of the 90s media scene.

Watch: Lord Alli avoids gifts questions

Came out in the Lords

In a 2011 interview with the Financial Times, Lord Alli recalls helping Labour fight off its militant wing in London’s East End in the 1980s.

He officially joined the party on the advice of his friend Emily Thornberry MP, according to reports.

As New Labour emerged, he got involved with Sir Tony Blair’s team and worked to help get him elected in 1997.

Sir Tony offered him a seat in the House of Lords in 1998 – making him the youngest peer in history at 33.

His first big speech was in 1999 – in support of lowering the age of consent for gay men from 18 to 16.

He used it to come out to his fellow peers, telling those Conservatives who opposed him: “I have never been confused about my sexuality. I have been confused about the way I am treated as a result of it.”

In 2000, Lord Alli was appointed to New Labour’s so-called “committee for cool” to help boost the UK’s “Cool Britannia” image on the global stage.

Watch: Scale of PM’s freebies revealed

ASOS chairman, uni chancellor and David Cameron’s colleague

As Lord Alli’s wealth and profile grew – he took on various jobs and business deals.

In 2003, he became chairman of the company Chorion Ltd, which owns the rights to both Enid Blyton’s and Agatha Christie’s works.

Before David Cameron became prime minister, he worked with him at the PR firm Carlton Communications.

He has also been chairman of online fashion retailer ASOS, chancellor of DeMontfort University in Leicester, and director of the late Paul O’Grady’s production company Olga Television.

His charity work, mainly for youth mobility and gay rights, has seen him become president of the Croydon Youth Development Trust and patron for Skillset, Pride London, and the Elton John AIDS Foundation.

He has been described as one of the most influential Asian media figures in the UK and has a portrait in London’s National Portrait Gallery.

Starmer government freebie row

Lord Alli has donated thousands to various Labour politicians over the years, including previous leadership candidates.

He became Sir Keir Starmer’s chief campaign fundraiser in 2022 but has given him more than £39,000 in gifts since the 2019 general election.

Sky News’ Westminster Accounts project revealed the peer has donated almost £19,000 in luxury workwear and glasses to the prime minister and his wife so far this year.

He spent a similar sum on accommodation and other “private office costs” for him during the election campaign, accounts show.

According to the register of MPs’ interests, Lord Alli has also given thousands to other cabinet ministers, but he has always said he doesn’t want “anything in return” for his donations.

He said of his fortune to the FT: “I pay myself a salary and I don’t really know where the rest of it is. I live my life on my salary because if I thought about the rest of it I think it would probably drive me mad.”


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