There are some famous faces leading the new fitness campaign
New Year, new me is in full swing and many people will have already put their resolutions into action and headed to the gym. Over the festive period lots of people will have eaten their body weight in cheese, buffet food and drank copious amounts of alcohol, meaning many of us are aiming for the same thing this January – to get fit and lose the Christmas pounds.
Well, to encourage the new year’s resolutions, shopping retailer Primark has launched its new campaign with “unstoppable ambassadors” to encourage shoppers to keep going with their keep fit journeys. The retailer launched its performance range, which it said was designed to “shake up the game”.
Primark launched the range on Instagram this week. It said: “Meet our unstoppable ambassadors: real people with real stories of overcoming hurdles, smashing goals, and embracing the journey. Unstoppable You isn’t just a campaign—it’s a celebration of resilience, spirit, and power.
“Our new range is redefining athleisure with high-quality performance wear at unbeatable prices, designed to help you perform at your best. Featuring ambassadors Abbie Wood, Bryony Gordon, Courtney Black and Adele Roberts, our campaign celebrates real stories of grit and determination.
“Whatever your workout of choice, our women’s gym clothes are here to do the heavy lifting. From our new buttery soft matching gym wear sets and bestselling seamless styles, to must-have running jackets and innovative four-way stretch fleeces.”
Shoppers are already loving the brand new range, with many of them saying they “need” to get their hands on it. Tested_reviewed said: “I need this range in my life” and Julierumb also said: “I’ll definitely be getting some pieces.” Stomachick_x_x added: “Yes primark showing ostomy awareness we love the amazing.”