The low-cost fitness operator is gearing up to expand in the U.S., recently beating out Planet Fitness to acquire 67 Blink Fitness sites
PureGym has hit a new milestone in the U.K., opening its 400th gym this week in Plymouth Derriford, offering members 24/7 access and group fitness classes.
The leading gym operator — known for its budget-friendly, zero-contract membership — has opened 44 gyms in the U.K. this year and plans to open at least another 200 across the country in the near term. Earlier this year, PureGym acquired 15 sites from Carpetright, which are set to be converted and opened under its banner before the end of 2025.
“Since opening our first gym in Leeds in 2009 demand for high-quality, low-cost fitness has grown exponentially, with a gym membership moving from a ‘nice to have’ to a ‘must have’ for millions of people,” PureGym group chief operating officer Rebecca Passmore said. “We’ve embarked on ambitious expansion to meet this demand, investing in cities, towns and retail parks across the UK to provide greater access to affordable and flexible fitness facilities.”
PureGym is also set to expand in the U.S., having acquired 67 Blink Fitness sites in New York, New Jersey and Pennsylvania in a $121 million deal that will see the gyms rebranded under PureGym.
“It is worth noting that in paying $121 million, we believe this is a very good value for a portfolio of this nature, and we expect the deal to be very value-accretive for PureGym,” new PureGym CEO Clive Chesser said earlier this month. “And last, but by no means least, the strong foothold in New York, New Jersey and the scaled-up presence in the US as a whole clearly provides us with a platform for growth in the largest fitness market in the world.”
