Quiet European country named fastest-growing hotspot for people who hate crowds

For those who enjoy a leisurely holiday, taking in the sights and sounds at their own pace, a rising trend may be of interest.

Quiet tourism, a concept that favours destinations with less noise pollution, has seen an increase in Google searches over the past few years.

A recent study by Bókun, a leading tour operator software provider within the TripAdvisor family, identified North Macedonia as the fastest-growing quiet tourism hotspot.

The study analysed holiday and trip demand search data over the past decade, along with noise pollution levels and forecasted search insights.

North Macedonia emerged as the most popular quiet travel destination, with a 183% rise in Google searches since 2013. For those seeking tranquillity, North Macedonia offers plenty.

The Kolesino waterfalls, described as “magical” by visitors, are a highlight. Located in a forest, this stunning waterfall can be reached after a 20-minute walk through woodland, where families often picnic, reports the Mirror.

One visitor shared their experience on TripAdvisor, writing: “I love this waterfall! it truly has something magical you can hardly describe,” they wrote. “The fresh air, the nature, the colours are a perfect mix to enjoy a picnic in summer or simply to inhale the beauty of nature. highly recommendable!”

North Macedonia, often overlooked by travellers, boasts one of Europe’s most ancient and profound lakes, Lake Ohrid.

Straddling the mountainous divide between North Macedonia and Albania, this serene haven has been dubbed “the most beautiful place on Earth” by an enamoured Tripadvisor user.

A must-see is the stunning Church of St John, perched high above the lake, providing breathtaking views across the water.

The town itself is easily navigable by foot, sparing visitors hefty transport costs and leaving extra cash to enjoy local culinary treats.

Both Lake Ohrid and its quaint neighbouring town are honoured as UNESCO World Heritage sites, yet they remain tranquil even during peak tourist season.

Far from dull, the area offers a wealth of activities.

thrill-seekers can indulge in kayaking and paddleboarding, while culture enthusiasts will find no shortage of historical delights.

Among these, the North Macedonian specialty burek—a pastry with savoury fillings—is a crowd-pleaser, readily available at numerous eateries dotting the lakeside.